Tim Ferriss: stop wasting money on vanity metrics
"The 4-Hour Workweek" and "The 4-Hour Body" author Tim Ferris nails it in his Mashable guest post 4 Social Media Marketing Predictions for 2011: “Listening” isn’t enough. Tracking the number of Twitter...
View ArticleSocial media metrics: how do you measure social media success?
On 4 February, I was one of the speakers at the Webvertising Forum in Brussels. In my 20 minute talk, I tried to answer questions like: What are possible objectives for social media efforts? How do you...
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Cheat sheet for social media objectives
Marketing professionals will invest more in social media this year than ever before, yet this is a scene that constantly shifts and changes. Here to help you better leverage these major social media...
View ArticleFacebook fans can be bought
On page 98 of The Conversity Model I mention a current form of black hat social media services: I have met social media consultants who claim to be able to ‘sell’ you Facebook fans for as little as 50...
View ArticleFacebook as traffic builder for news sites
In The Conversity Model I don't really recommend a Facebook Page if your only objective is to drive traffic to your website. Things change, however, if you use Like Buttons and other Social Plugins on...
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The Content Grid: a framework for the process of Content Marketing
From the (excellent) Social Media ProBook: The "buying" process begins long before a sales person contacts a prospect. The fuel that drives a prospect from latent interest to active demand is created,...
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Social is gaining share in referrals
From Study Gives Insight Into Content Discovery Trends Across the Web’s Leading Publishers @ blog.outbrain.com: Currently, search methods [...] send the largest slice of referral traffic to content....
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Facebook for business: traffic to site most prominent KPI
Custom fan page designers Pagemodo conducted a survey among small business owners who were using Facebook as a marketing and revenue generation channel. The results show that, while only half of...
View ArticleResearch: Driving word of mouth is key reason for social media efforts
Microsoft Advertising just published the results of a survey with 700 major corporation on their use of social media. What is the most important reason for these companies to invest time, money and...
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Social media KPIs: NPS, ARPU, CPA and the others
Do not arbitrarily jump into the social marketing space without first setting measurable kpis (Key Performance Indicators). Define how you will measure success by selecting one primary and one...
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Referral traffic: Facebook, Pinterest and Twitter leave Google+ in the dust
Shareaholic just released a new Social Media Traffic Report that looks at 13 months of activity from more than 200,000 publishers. When it comes to sending traffic to your site: Facebook and Twitter...
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